top of page

Make your fitness  brand

Hi! I’m Bari Goldberg. I offer elevated content marketing solutions for fitness and wellness brands. When you work with me, you get a fitness director, content strategist, magazine editor, certified personal trainer, and digital product owner all rolled into one. Here's what that could look like for you...

scroll

stand out

Services

What I Do

Editorial Strategy

  • Brand Voice & Positioning

  • Content Roadmap & Programming

  • Content Audit & Strategy Sessions

  • Branded Content Development

  • Website Copy 

  • Digital Ads

  • Brand Style & Tone Guide

Product Development

  • Advisory Access

  • Competitive Analysis

  • UI/UX Writing

  • CRM & Onboarding Flows

  • Go-To-Market Launch Strategy

  • Landing Page Optimization

Talent & Trainer Management

  • Talent Scouting & Training

  • Talent Positioning

  • Media & On-Camera Training

  • Partnership Development

  • On-Set Director

Speaking & Workshops

  • Panel Moderation

  • In-House VIP Days 

  • B2B Conferences

  • Trainer & Studio Management Editorial Workshop

Video Production

  • Pre-Production Planning

  • Editorial & Programming Development

  • On-Set Fitness Director

  • Post-Production Fitness Editing

Making fitness enjoyable with these clients & partners:

logo_280x_edited.png
glamour-logo-vector_edited.jpg
refinery291729.webp
copy_of_fitxr-logo-charcoal-xl.webp
prevention-1.webp
hinge-health-logo-4A3846D7E8-seeklogo_ed
large_thumbnail.webp

What People Are Saying

"Bari's blended expertise in product, content, marketing, and fitness was evident in the recommendations she provided to our team. She always asked the right questions and pushed our team to think deeper about our audience. Bari has assisted with multiple successful launches which have resulted in higher engagement and usage of our content. Her ability to listen, understand, and execute our requirements was beyond impressive!"

Kelly Cosentino - Director of Content Strategy & Programming - FitXR

Elevated Fitness Content Marketing

My mission is to make sure your brand shines.

Your brand is unique. Your story is compelling. But your content falls flat. Instead of promoting the same messaging as every other fitness and wellness company, let’s work together to elevate your mission and attract your ideal consumer. 

 

Why work with me? I live at the crossroads of editorial, marketing, and product. I spent the past 15 years crafting engaging content at global media brands and developing fitness apps that have landed on the App Store’s top 10 lists. My clients and partners have included SELF, Tone It Up, Nike, SoulCycle, FitXR, Prevention, Refinery29, and more.

 

I understand the fitness consumer mindset and leverage industry trends to create compelling multi-platform editorial strategies that will move the needle for your business. Let’s start putting together your game plan now. Your customers are waiting for you to connect with them.

DSC01839_edited.png

Los Angeles, California

​

  • LinkedIn
  • Instagram
  • Youtube
bottom of page